WSU Study Links Cannabis Ad Messaging to Pre-Sex Consumption Plans in Young Adults
New research from Washington State University indicates that cannabis marketing suggesting enhanced sexual experiences may influence young adults' intent to use cannabis before sex.
A recent study conducted by researchers at Washington State University (WSU) explores the potential impact of cannabis marketing on young adults' decisions regarding cannabis consumption before sexual activity. Published in the journal Communication Research, the study suggests that advertising messages implying improved sexual experiences through cannabis use may influence college students.
The findings indicate that when college students perceived advertisements as suggesting that cannabis use leads to better sex, it correlated with their plans to consume cannabis before sexual activity. This effect was observed regardless of whether the ads explicitly featured overtly sexual themes or more subtle messaging.
Source: Ganjapreneur.