Cannabis CEO Ventures Anew After Billion-Dollar Sale
A cannabis industry leader, known for a significant corporate acquisition, has launched a new enterprise with a refined market strategy.
By The Herb House Desk·July 23, 2026
The former chief executive of Harvest, following the company's sale to Trulieve for a reported $2.1 billion, has embarked on a new venture.
His new company, Story Cannabis, is focusing on profitability rather than expansive market presence, a strategy being pursued as federal rescheduling considerations emerge.
Source: MJBizDaily.
Reporting informed by public dispatches from MJBizDaily.